AI is stealing from you.

AI can write the book for you.
Design the campaign for you.
Build the strategy for you.

It’s scary good.
If I was writing my book now, it would have made it so much easier.

But here’s what nobody says.
The book itself wasn’t the point…

It was the nights I couldn’t sleep because an idea kept bouncing in my head.
The weeks spent restructuring chapters until they made sense.
The hours lost in old articles, podcasts, and coffee-stained notebooks, hunting for the perfect quote.
The frustration when it felt like it would never be finished.
And the rush when I found the sentence that finally clicked.

That is what made me a better thinker.
A better observer.
And probably even a better human.

I recently heard Simon Sinek say: “People say life is about the journey, not the destination, but with AI, all we focus on is the destination. We forget the journey.”

And it’s true.
AI can give you the symphony.
The article.
The campaign.
The product.

But it cannot give you the process.
It cannot give you the frustration, the rewrites, the late-night obsession.
It cannot give you the instincts you earn by doing the hard parts yourself.

Because the goal was never just to ship the thing.
The goal was to become the kind of person who can.

I love new tools.
I test them, play with them, use them.
But I won’t let them rob me of becoming better.

Let AI help you.
But don’t let it steal the journey.

Tino