Did you know you can get a fake six-pack? Ask Drake.

But what about your brand?

I had a newsletter draft readyAbout six-packs.

And I’m not talking about beer but about muscles.

It was about how you can’t fake them. You have to earn them.

The idea hit me when I ran into a famous musician at the gym.

Someone known more for wild nights than morning workouts.

He told me how he’s been working out hard and has a six pack for the first time in his life.

That’s when I realized:

Even the “lazy ones” have to put in the work.

Because a six-pack ain’t free.

So the e-mail was ready, sounded smart and mozivational as hell.

Scheduled.

Then Instagram hit me with this headline:

Drake accused of ab implants. Fake six-pack.

Wait, is that really possible?

Now what?

Delete the draft?

Or send it anyway?

I’m rewriting the newsletter and sending it anyway.

Why?

Because even if Drake’s abs came from a surgeon, the point still stands.

A fake six-pack is like a fake brand.

It looks good for some time.

But it has no strength.

No staying power.

And the truth always shows.

So yeah…

Work. Build. Repeat.

Whether it’s abs or business.

Shortcuts might look cool.

But they never last.

Tino

P.S. Drake, if you’re reading this, it’s not too late: I’m a fan. I was at your show for my birthday a week ago. Wanted to ask about the abs but couldn’t get past security.