How Mr. Beast became a beast? Here's the answer.

“10,000 hours? That’s easy. It should be changed to 10,000 days,” said Mr. Beast at the All-In Summit.

You're likely familiar with Mr. Beast.

Well, he's among the most followed personalities on the planet.

Yet, I bet around 98% of you haven't really delved deep into why he's such a sensation.

Honestly? Neither had I.

But I've known for some time now that he's - well - a beast. A content powerhouse who spends 2.5 million dollars (!) for each YouTube video, every two weeks.

When several people sent me clips of him discussing his chocolate business with my favorite hosts from the All-In podcast, I was all over it.

(By the way, if you're in the Czech Republic and haven’t tasted my coffee-infused Infi Torem chocolate yet, you definitely should. Just saying…)

“The reason why we are where we are is because I laser-focus on one thing for essentially my whole life. How do I do it? It’s pretty easy. I just say no.”

If you've read my book, you're aware of my ongoing journey to say NO more often…

“The moment I learned to say a strict 'NO', my 'YES' became much more powerful.” And yep, that's me quoting me.

You might also recall I'm a big fan of Malcolm Gladwell's “10,000-hour rule”.

YouTube creators probably showcase this rule best.

It’s easy: Pick your favorite YouTube creator and watch their early videos and compare to their recent content. In some cases, you won’t believe how anyone could have watched them back then.

YouTube has actually created so many “beasts”. Jake Paul was another one I wasn't too familiar with, but Netflix's documentary on his boxing journey? Holy sh…

So even though the weekend’s over, I couldn’t resist sending a Weekend Tip your way:

On your commute today, give this Jimmy Donaldson (a.k.a. Mr. Beast) All-In interview a listen.

(Re)read Malcolm Gladwell’s "Outliers".

And watch "Untold: Jake Paul - The Problem Child".

Here's to a fantastic week ahead,

Tino

PS: Always remember my golden rule about saying NO: “If it’s not a ‘HELL YES’, it’s a ‘NO’.”