Don't share (yet)

I asked you to share what you're working on in my “win and help win” newsletter this week. And boy, was I blown away by the responses…

We've got a chef creating delicious content for TikTok and Instagram...

A writer about to launch a killer newsletter...

A coffee expert perfecting a roast...

And even someone building automated warehouse systems.

Videomakers, agency owners, designers, and entrepreneurs...

But do you know what most of you added?

"Please don't share (yet)."

Lately, I've actually been a fan of the idea of "building in public."

When I shared early about my Infi Torem Mutant Ape project - and the chocolate brand I’m building with him - people engaged and started reaching out.

A guy with brick-and-mortar chocolate shops in the US that loves Bored Apes.

A project founder who ordered a batch of chocolate as a prize for his community contest.

A guy that distributes fine European food and beverages to China.

And I just keep sharing - never really asking for anything.

Sure, with Life is Porno, we've often chosen a different approach. We like to keep things a surprise and just release stuff out of the blue.

And people love it.

But, for the most part, I've started showing the stuff behind the curtain, sharing the rough edges and raw stories.

This idea aligns perfectly with today’s Weekend Tip: Austin Kleon's book "Show Your Work!"

The takeaway? "Think process, not product."

Which leads to: "Share something small every day." It could be a quick tip, a work-in-progress snap, or a short tale of a hurdle you've overcome.

Consider these daily shares as a breadcrumb trail leading people to your work. It's a way of creating your own path and inviting others to join you on the journey. And make them part of it!

So, for this weekend, here's a tip and a challenge:

Dive into "Show Your Work!" by the creativity genius Austin Kleon.

And then, start sharing. You'd be surprised by who might follow your breadcrumbs.

Show your work,

Tino

PS: If you have some friends who should share their work more, forward them this newsletter. They can subscribe or read past issues here.