The Expert Superpower

How to find your idea and make it unstoppable.

“How do I find the right idea?”
“What should I do if I want to quit my job?”
“I just finished school—where do I even start?”

These are questions I hear all the time. And here’s the answer I always give:

Become an expert.

Pick something. Dive deep. Learn it inside out.

You don’t have to be the best in the world. But be damn good.

Good enough to stand out. Good enough to create opportunities.

And here’s where it gets interesting: combine that skill with another one. You don’t need to be a master at both. But the combination? That’s your edge. Your secret sauce.

Take Raoul Pal’s advice: “Doing something other people don’t do is a superpower.”

It’s not just about being good at something. It’s about being good in a space that isn’t overcrowded. Look at where the trends are heading. What’s emerging? What’s not saturated yet? Then, look at where the world is going in that field and find your spot in it.

Think of it like this: If you’re cleaning windows in your neighborhood, you’ll get paid per house. But if you’re cleaning windows for high-rise offices in the city? Suddenly, you’re in a whole different league.

Same skill. Different focus.

It’s not about having the perfect idea. It’s about carving out the perfect niche for you. A place where your skills shine and the competition is still catching up.

So where do you start? Start by becoming great at something.

Then, look at where the world is going and try to find your spot in it.

Your expertise is your superpower. Use it wisely.

Tino

P.S. The best niche? It’s where your skills meet what the world is just starting to need. Keep your eyes open.