They sell coconut water, kombucha... and cocaine.

I was walking through Little Tokyo in Los Angeles.

You know, that hip area full of cafés, galleries, and corner stores that all kind of look the same.

Except this one.

Outside, a sign said:
COCONUT WATER.
KOMBUCHA.
COCAINE.
And underneath:
“We have 2 out of 3. Come in & find out.”

Of course, I walked in.
Wouldn’t you?

The guy at the counter smiled.

So I asked him: “Let me guess what’s your best-selling item…”

He said: “Coconut water. And kombucha, of course.”

Yup.

They’re not really selling drinks.
They’re selling attention.

Every other shop around sells the same stuff as they do.
Same fridge. Same prices. Same heat outside.
But this one? This one made me stop. Made me laugh. Made me buy.

And the smartest part?
Coconut water and kombucha aren’t just the best-sellers.
They’re also some of the highest-margin items in the fridge.

So every curious tourist walking in doesn’t just bring a smile.
They bring profit.

That’s the magic of standing out.
You don’t have to invent something new.
You just have to make people look twice.

So yeah, I bought a coconut water.
Cold. Overpriced. Perfect.

Attention is the new shelf space.
And these guys own the sidewalk.

Tino