This is the real superpower in 2025.

You can eat a thousand meals.

And it doesn’t mean I’ll trust your taste.

Ben Hundreds (co-founder of The Hundreds) said it best:

“If you want me to trust your recommendations, I need to know you’ve eaten a lot… and that you have taste.”

That hit deep.

Because in a world of AI-generated perfection, everybody can make something that looks good. Or even perfect.

But taste isn’t about being picky.

It’s about having a point of view.

And earning the right to recommend.

You can’t fake it.

Not with food.

Not with clothes.

Not with content.

Not with life.

Just because someone tries a lot of stuff doesn’t mean they have taste.

Everyone dresses themselves every day. And it doesn’t mean you'd hire them as your stylist.

And in this AI-everything era, where perfection is easy to mass-produce, the real value is knowing what to ignore.

And what’s worth your attention.

My friend Pavlína Louženská said something similar in her keynote lately:

We’re not short on content. We’re drowning in it.

What we need now are trusted voices. Taste-makers. Curators.

Because in the flood of perfectly optimized content, you still need someone who’s tasted enough to say: This one’s worth a bite.

That’s what makes a brand last.

That’s what builds loyalty.

That’s why people line up for drops.

Not because of the algorithm.

Because of taste, trust, and track record.

So yeah... keep making.

Keep tasting.

But don’t forget: the real flex isn’t making more.

It’s knowing what’s worth serving.

Tino