Perfect solution? Nobody cares.

We're obsessed with solutions.

It's like crafting a master key without knowing what door it's supposed to open.

Or preparing a five-course meal for somebody who just wanted a sandwich.

Impressive, but maybe sometimes pointless?

I stumbled upon something Noah Kagan said in this Deep Questions interview that really struck a chord:

“Customers don't care about your solutions. They care about their problems.”

Our shiny solutions? People don't always need them. What they're after is someone who gets their problems.

Picture this: You unveil your solution, ready for applause. Instead, you're met with crickets.

You've prepared the answer to a question nobody asked.

The mistake? Playing the founder too well and crafting solutions in search of a problem.

Reality check: Start with the problem.

That's where the real connection with your audience begins.

Next time you're fired up about a project, pause.

What problem does it solve? That understanding is your guiding star.

Because when you address a genuine problem, that's when people pay attention. And your solution becomes indispensable.

The world is full of answers. Let's be the ones asking the right questions.

Carpe Diem,

Tino